XTRA Care & Respect Shampoo (Formulation #SH0207)

Formulators face the challenging task of creating shampoos that meet consumer demand for high performance while respecting their desire for products that are respectful of skin and scalp health and the planet. This involves choosing gentle cleansing agents and functional hair care polymers that are non-microplastic, biodegradable, and ideally naturally-derived. Developing high-performance formulas with such ingredients with no compromise on sensory & stability is complex. Syensqo's Xtra Care & Respect shampoo rises to this challenge. It features a carefully selected blend of cleansing agents - Geropon® TC Clear MB, Miranol® Ultra L28 ULS MB, Mirataine® CB 35 ULS HP MB - and NaternalTM Care XTRA, the first inherently ultimately biodegradable conditioning polymer suitable for damaged hair. The chosen surfactants not only ensure gentle cleansing but, due to their low salt content, also allow the stable incorporation of NaternalTM Care XTRA. Additionally, the formula includes Miracare® OPR-2 to give it a milky appearance, conveying care signals to consumers. The Xtra Care & Respect Shampoo successfully combines high performance and sustainability without compromising on sensory & stability.

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