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Pink/Red-WS-P ingredient sample

Personal Care & Cosmetics

Pink/Red-WS-P

Givaudan Active Beauty

Pink/Red-WS-P is a naturally derived, water-soluble cosmetic colorant (often from anthocyanins/red algae) providing vibrant pink to red hues in water-based products like gels, lotions, shampoos, and soaps, offering ease of use, good solubility, and preservative-free options, ideal for achieving natural-looking color in skincare, haircare, and bath products. Still, it requires pH testing and careful incorporation into formulations for stability and performance.

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