Revitalizing Mildness Shampoo (Formulation #2497-75.E)

Sulfate-free and salt-free, this pearlescent shampoo is formulated with low surfactant actives and designed for maximum mildness. It features the foam volume and texture that creates a consumer-pleasing product. With pleasing flow properties and excellent on-hair sensory appeal, this shampoo stands up to the challenges inherent in sulfate free systems. It is thickened with STRUCTURE® 2001 Polymer, which is particularly well suited for controlling the rheology in low surfactant cleansers, providing smooth flow aesthetics and enhancing pearlescent appearance.

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