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Personal Care & Cosmetics
Reflecks™ MultiDimensions Glistening Gold
Reflecks™ MultiDimensions Glistening Gold gives cosmetics vibrant life by changing their color with the movement of the wearer. Representing the latest advance in borosilicate pigment technology, this multi-dimensional effect material makes distinctive color travel effects possible in both color cosmetics and personal care products. The effect of one Reflecks™ MultiDimensions color changing pigment appears blue, but by changing the angle just 30 degrees, the effect turns to violet and then to red. Another, shifts from turquoise to blue to violet. BASF’s patented non-quarter-wave multi-layer coating technology makes it possible. In addition to their dynamic color shifts, Reflecks™ MultiDimensions add dramatic sparkle and visual dimensionality. This makes them especially eye-catching in transparent formulations such as gels, clear sticks and nail enamels. Reflecks™ MultiDimensions can also be used in moderately opaque formulas and still maintain their optical properties.
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