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Personal Care & Cosmetics
OSMOLYA® is a water-based bio-inspired active ingredient, extracted from Iresine weberbaueri, also known as flor blanca, an endemic Peruvian plant capable of adapting to harsh environments by naturally producing betaine to regulate its internal water balance. OSMOLYA® is rich in betaine (=13%) and polyphenols (=6%), two key families of molecules naturally involved in protecting against osmotic, oxidative and inflammatory stress. OSMOLYA® is designed to optimise cellular osmoregulation and enhance hydration in both skin and hair. OSMOLYA® activates the cellular response to osmotic stress by upregulating NATF5 gene exression, increases the expression and production of osmolyte transporters (TAUT, SMIT and BGT1), improves the skin barrier by stimulating key markers (HAS3, TGAS1, involucrin) and reduces cellular damage caused by osmotic stress by significantly decreasing inflammation and oxidative stress. This triple action - osmoregulation, reinforcement of the skin barrier, and antioxidant & anti-inflammatory activity - positions OSMOLYA® as a next generation active ingredient capable of meeting the growing need for cellular hydration. It is a preservative-free ingredient. Clinically tested on the skin and hair, OSMOLYA® optimizes skin hydration, with an immediate and long-lasting effect, and strengthens the skin barrier. The active ingredient also improves hair quality by hydrating from within, reinforcing the hair fiber, reducing frizz and enhancing curl definition. OSMOLYA® is compliant with the requirements of the COSMOS and NATRUE standards.
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