Personal Care & Cosmetics

W TR-ACTIVE

DKSH

White truffle is one of the most exclusive food on the market, it is not only delicious but also extremely rare because it only grows in some specific areas and only in Italy. Truffles have been known since the beginning of time and were greatly appreciated by the Romans, who believed this precious fungus was generated by lightning thrown by Jupiter near an oak. White truffles have also always been considered an aphrodisiac food and apparently Casanova was using them to seduce women. This feature seems to be triggered by the chemicals creating the truffle aroma, given that in nature truffles attract mammals consuming the fruiting bodies and contribute to spore dispersal due to pheromone-like molecules. W Tr-Active from Phenbiox was tested to evaluate the gene expression modulation of over 42,000 genes on two different cell lines. W Tr-Active was able to successfully modulate several groups of genes (MMPs, extracellular matrix proteins, aquaporins, and damaged protein degradation processes and vitagenes) involved in preventing skin from aging and promoting skin health by delivering a broad spectrum action. The in vivo test proved that W Tr-Active was able to act as a powerful multiple anti-aging active ingredient able to reduce