HYDROPOM®

HYDROPOM® is a water based lycopenecontaining product specifically created for the cosmetic sector. To reach this goal Phenbiox developed the new exclusively patented A.M.C. (Aquose Microdisperse Carotenoids) technology allowing for combining the bioliquefaction technologies to micro-dispersion of oil soluble molecules in water phase. Therefore, HYDROPOM® is a natural product, obtained using skins of tomatoes harvested in Italy, containing a completely water soluble lycopene. Lycopene has been broadly studied for its protective effects due to its high anti radical potential, and a lycopene-rich diet is known to be able to protect skin from UV radiation. However, the main limitation of such a diet is the slow and non-homogenous delivery of skin protection. HYDROPOM® allows for quickly, effectively and homogenously delivery of the amount of lycopene needed to get efficient protection against UV radiation. The protective effect of HYDROPOM® against environmental stress caused by anthropogenic pollution was assessed in different areas of our city, Bologna, Italy, in a very polluted crossroad and a park, with strictly monitored pollutions levels. HYDROPOM® is able to provide a very efficient protection against environmental pollution.

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